Lititz shopkeep ‘knows her value’

By on March 26, 2015

Mika Brzezinski pops in for surprise visit

Mika Brzezinski, co-host of MSNBC's "Morning Joe," made a surprise visit to Lititz this week. (photo courtesy of MSNBC)

Mika Brzezinski, co-host of MSNBC’s “Morning Joe,” made a surprise visit to Lititz this week. (photo courtesy of MSNBC)

Where else but through the Lititz Record Express can you parlay a $13.50 annual subscription into a possible $10,000 bonus?

One reader is on the road to doing just that. Ashton Sweitzer, the young owner of Glitz on Main in Lititz read the March 19 feature detailing MSNBC “Morning Joe” co-host, author (and part-time Warwick Township resident) Mika Brzezinski’s new “Know Your Value Tour.” As part of the tour, named for her 2011 bestseller “Know Your Value,” which starts in Philadelphia with an April 10 conference and stops in four other cities, Brzezinski challenged women to send her 60-second videos explaining their worth and why they deserve a $10,000 bonus (one will be granted at each stop).

The cut-off for the Philadelphia tour qualifying videos was March 22. The next day Sweitzer (nee Whitmoyer), a 2008 Warwick High School graduate, received the call that she was one of 10 finalists and she would be interviewed for the next step.

In reality, she was not one of 10 – she was one of the top three along with women from Lancaster, Texas, and Philadelphia. An “advance” team of a producer and two photojournalists came to her shop late Monday afternoon for that interview. The ruse was unveiled when Brzezinski breezed in and told Sweitzer she was indeed among the top three.

Sweitzer’s entry stood out among the more than 100 videos Brzezinski and her team viewed.

“We thought Ashton had moxie,” said Brzezinski in a phone interview Tuesday afternoon. “She really is focused at an early point in her life and she knows her value at a young age. She’s owned every decision she’s made.”

Will Lititz's Ashton Sweitzer get a $10,000 bonus from Mika Brzezinski?

Will Lititz’s Ashton Sweitzer get a $10,000 bonus from Mika Brzezinski?

Brzezinski is wowed that Sweitzer owns her own shop at age 25 and that her store inventory of personalized items was inspired by objects she sought for her November wedding to Ryan Sweitzer.

Sweitzer for her part was bowled over when Brzezinski entered the shop.

“Mika walked in and said: ‘Where’s Ashton?’ I said: ‘Right here!’”

Sweitzer will be featured on the Thursday edition of “Morning Joe” along with her co-winners. Soon they will be whisked off to Orlando, Fla., for an intense time of personal training and makeover before attending the April 10 Philadelphia event at the Loew’s Hotel.

You can view Sweitzer’s winning video by visiting Tickets for the Philadelphia stop are still available by clicking on

And, one more thing, those still interested in entering can do so for the Washington, DC, conference planned for May 15. Submissions for that start March 30.

Donna Reed is a staff writer for the Record Express. She welcomes reader feedback at 

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One Comment

  1. Amy

    March 26, 2015 at 9:30 am

    GO ASHTON! You totally deserve this! So happy and excited for this amazing opportunity!!! You are such a wonderful example of hard work, determination, kindness and not only knowing who you are and your value but making others feel valued as well. Bursting with pride for you!!!! xx

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