Heart of Lancaster names new CEO

By on May 3, 2012

By: ROCHELLE A. SHENK Record Express Correspondent, Staff Writer

Bob Moore

Heart of Lancaster Regional Medical Center in Warwick Township and Lancaster Regional Medical Center, Lancaster, are again sharing leadership.

Bob Moore, chief executive officer of Lancaster Regional, has been promoted to market CEO overseeing both hospitals. At Heart of Lancaster, he replaces former CEO Karen Metz, who has accepted a position within the facility’s parent company, Health Management Associates, as CEO of a hospital in Knoxville, Tenn.

Moore, who has 30 years of senior leadership in the health care industry, began his tenure at Lancaster Regional in April 2010. Prior to taking up the reins there, he served at the 115-bed Northeast Regional Medical Center in Kirksville, Mo.

Heart of Lancaster and Lancaster Regional Medical Center had previously shared leadership beginning in 2007, but separate leaders were again appointed in 2009.

"The last couple of years, the two hospitals operated as two companies with one system. We now have the opportunity to share leadership and operate as one," Moore said.

As market CEO, Moore will be working closely with James Machado, who has been named administrator at Heart of Lancaster. Machado has been at Heart of Lancaster for more than three years, first serving as chief financial officer and then promoted to chief operating officer in 2011. Prior to joining Health Management Associates, he served on active duty in the U.S. Air Force for 10 years, where he spent six years in the Medical Service Corps.

Moore explained that the term "market" refers to the fact that the organization sees Lancaster County in its entirety as the market it serves. He said that he will continue to be the day-to-day face at Lancaster Regional, while Machado will be the day-to-day face at Heart of Lancaster.

"The change in leadership won’t really affect the public — they won’t see any difference," he said.

"Lancaster and Lancaster Regional are both stronger organizations by working as one. Our commitment to providing quality, compassionate care has always been the mantra of both facilities and will continue to be so as we work together to continue providing comprehensive services to our community. Our message to the associates here will be more consistent since we’re taking a layer out of the equation," Machado added.

He said that the 148-bed Heart of Lancaster has seen tremendous growth since he first started there three years ago. Metz recruited over 30 physicians to Heart of Lancaster during her tenure including the practice of OB/GYN of Lancaster and Dr. Alan Brader, a weight-loss surgeon.

"Both facilities are very strong, and the services we have at each facility complement one another. Heart does OB and bariatric surgery while Regional does pulmonary and ear, nose and throat," Moore said.

Heart of Lancaster and Lancaster Regional medical centers are both expanding in 2012. Heart will be adding additional beds to their NICU as well as adding onto their existing building to make room for more surgical suites. Lancaster Regional and Heart of Lancaster are also gearing up for the launch of the Regional Center for Cancer Care, which will be located across the street from Lancaster Regional.

Moore said that the focus at the Center for Cancer Care will be a coordination of efforts between the primary care physician, specialists and the patient.

"While a lot of cancers are not an emergency, for the patient it is — they would like to see services begin immediately. By coordinating the efforts of the physician team, we can work together for a better outcome for the patient," he said.

Both Moore and Machado realize the importance of community for a medical center.

"We want people in Lititz and the Warwick area to think of Heart of Lancaster as their hospital," Machado said.

"I think you’ll see more involvement in community events such as the Lititz Fourth of July celebration by Heart," Moore added. More HOSPITAL, page 13

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