Art on Broad

By on April 25, 2018

Angelo Rusciano is a true renaissance man, having a love for art, fashion, and technology.

And now, he’s planning to bring all of these passions to downtown Lititz.

A native of New York, Rusciano, who has a background in architecture, had a vision to paint on clothing. This idea would become a reality, and soon he was lending his artistic talents by painting jackets in the early 2000s for clients such as Johnny Carson’s niece and Neiman Marcus in New York City. This opened many other doors, and before he knew it, he would have the luxury of being able to pick and choose which projects to take on.

But eventually, he grew weary of the big city, and longed for a change and some peace and quiet. So he relocated to the Poconos, but found that although that area was serene and beautiful, it was just a little too secluded for the city boy in him.

He then found his way to Lititz, and discovered that a space on South Broad Street had opened up. Thinking fast, and knowing how quickly storefronts get spoken for in town, he took a leap of faith and decided to invest in an art gallery and multi-purpose space right in the hub of downtown.

Angelo Rusciano, co-owner of the Rusciano Gallery and Studio in Lititz, in front of several pieces of artwork on display in his space on South Broad Street.

Located at 21 S. Broad St., Rusciano Studio & Gallery has now opened for business, and big plans are already in store for the future.

“I want to bring a little bit of New York fashion to Lititz,” he said. “I’d also like to bring fashion shows to Lancaster County.”

Additional plans for the newly-opened gallery and studio call for it to be used a collaborative space where local author events and discussions will take place. And in between all of the activity that the business will bring, look for Rusciano himself to further hone his craft.

“I wanted a place to create, so I’ll be building up my body of work right at the gallery, and am planning to paint live in the front window.”

“Our intention is to turn the show over to local artists every Second Friday,” said co-owner Lisa DeCrescente. “We plan to sell both originals as well as prints.” Technology programs are also planned for the gallery, which will include the latest in virtual reality meets art.

“The concept is called ‘tilt brush,’ and uses virtual reality to allow the user to paint on a virtual canvas,” said Rusciano. “We’ll create the magic right in front of you.”
“We want to celebrate all types of creation and media,” DeCrescente added.

The gallery also boasts a small cafe, allowing customers to enjoy a hot drink or snack while appreciating the art. Future plans are also in the works to incorporate a juice bar. ‘Sip and paint’ classes are available every third Friday, where amateur artists can take to the canvas with a glass of wine in hand and with friends, create a masterpiece all under the direction of local artist Molly Bingham.

“During classes, customers will be able take a break and enjoy some drinks and snacks,” said DeCrescente. We didn’t want to compete with what is already established downtown, so we are using a really amazing bakery in New York that is supplying us with some great treats.”

With so much to offer the community now as well in the near future, Rusciano knows the sky is the limit.

“The energy is on my side. I want this to be a hub for great local talent.”

Rusciano Studio & Gallery is open Tuesday-Thursday, 12 p.m. to 8 p.m.; Fridays and Saturdays 2 p.m.-10 p.m.; and Sundays, 2 p.m.- 8 p.m.

For a full list of their happenings, visit ruscianogallery.com

Cory Van Brookhoven is a staff writer for the Lititz Record Express. He welcomes your comments at cvanbrookhoven@lnpnews.com or 717-721-4423.

 

One Comment

  1. Reed Dixon

    May 2, 2018 at 6:33 pm

    WOW what a great idea. Sorry that I moved from Lititz almost 5 years ago but I would love to show my art in your gallery…www.reeddixonart.com

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