The heat is on How weather, soccer impacts downtown business climate

By on July 28, 2011



Photo by Preston Whitcraft
The oppressive heat of the last week seems to have altered downtown shopping habits. When our photographer recently journeyed out for some feature photos, he noticed that Main Street in Lititz was unusually barren.Photo by Preston Whitcraft
The oppressive heat of the last week seems to have altered downtown shopping habits. When our photographer recently journeyed out for some feature photos, he noticed that Main Street in Lititz was unusually barren.

While it’s hard to say just how the brutal heatwave is affecting downtown businesses, it seems as though the weather is at least prompting people to adjust when they shop.

"I think everyone you ask will have their own perspective on the heat and how it affects their individual business," said Gaylord Poling of Venture Lititz. "I am not finding a decrease in business, but a skewed pattern as to when individuals shop. I see the sidewalks busy at 10 a.m. and then again from 3 to 5 p.m. I have personally experienced a big increase in business from 5 to 7 p.m., and part of this could be weather related. It appears that people are trying to avoid the heat of the day."

Meanwhile, business at the Lititz Springs Pool is excellent this year, and that is definitely weather-related, according to pool manager Andy Amway, who says attendance exceeds 500 a day during the weekends.

Regardless of the overall impact of the discomfort in the air, business should be booming this weekend, when the Lititz Summer Showcase soccer tournament comes to town, and with it an estimated 10,000 visitors to the area.

Taylor Formica, a front desk employee at the Holiday Inn Express in Lititz, said they are completely sold out of rooms. She said 45 of their rooms are dedicated to soccer teams.

"That’s half of our hotel," she said, adding that they would be accommodating more if it weren’t for a few wedding parties that had booked rooms.

"Certain businesses always benefit from events," Poling added, in regard to the soccer tournament. "I suspect that restaurants will be kept quite busy throughout the weekend. I would say that the major benefit from a weekend of this type is exposure. Hopefully individuals will like what they see and make a return visit to frequent the various retailers and restaurants."

Look for photos and coverage of the big soccer tournament in next week’s Record Express.

About Lititz Record